Candidate experience refers to the perception of job applicants during the hiring process. It encompasses everything from when they first view the job ad, apply, interview, and through to starting work. Every single time a candidate has contact with an organization they are applying to work at, this counts as part of the candidate experience.
It’s crucial to have a smooth and enjoyable candidate experience if you wish to be an employer of choice. Negative applicant experiences can diminish positive employer branding with bad reviews on sites such as Glassdoor. To become a place that people want to work, you must optimize your candidate experience.