A candidate persona is used to describe the ideal applicant a recruiting team is looking for during a hiring process. It defines precisely what skills and abilities they are looking for in the person who will fill the position.
Work history, education, qualifications, and skills can all make up components of the candidate persona. Those which go more in-depth may also include ambitions, soft skills, and personality traits. Once the recruitment team has a defined candidate persona, they can figure out the best ways to market the role to this type of person using data from hiring trends and research